The five building blocks
Page 2 of 5. About four minutes.
The one idea
A journey creates deliveries. A delivery puts a sequence onto a surface. A sequence is made of atoms.
Everything else on this site is detail hanging off that.
The kitchen version
| Building block | In a kitchen |
|---|---|
| atom | One step. Chop the onion. Answer the question. |
| sequence | The recipe card. Written once, kept in the box, cooked by anybody. |
| journey | The meal plan. Who eats what, on which nights. |
| delivery | One plate, for one person, on one night. The only one nobody makes by hand. |
| surface | The part of the table the plate is set down on. It decides how things look, never what is on them. |
The five, side by side
| Building block | What it is | Who makes it | How many, for Ana's check-in |
|---|---|---|---|
| atom | One thing to answer or read, on one screen. | You, once. | 5 |
| sequence | An ordered set of pages, each holding atoms. Has a name and a picture. | You, once. | 1 |
| journey | The rules for who gets it, when, and what happens next. | You, once. | 1 |
| delivery | One participant's copy, with its own timing and behaviour. | The journey, by itself. | 1 for Ana |
| surface | The named strip it lands in, and how that strip looks. | You, once. | 1, shared by everybody |
You build the atom, the sequence, the journey and the surface. The delivery is made for you: the journey makes one per person while it runs.
Why that matters
Ana's course runs six weeks. The check-in is due every weekday. Four hundred people are on it.
1 surface the "Today" strip
1 journey the rules for the six weeks
1 sequence "Morning check in"
5 atoms the five things she answers
400 deliveries one per participant, made by the journey
30 occurrences inside each delivery: 5 weekdays x 6 weeks
Four things were built. Everything below the line made itself.
The three mistakes this stops you making
| The mistake | Why it happens | What to do |
|---|---|---|
| Building one piece of content per day | "Day 1 check-in", "Day 2 check-in", and so on to thirty | One sequence. The journey handles the days. |
| Building a surface to hold something | A surface sounds like a folder | It is a frame. Content reaches it through a delivery. |
| Putting the timing on the content | The recipe card feels like where "every Monday" belongs | Timing is on the delivery, which is the journey's job. |
Next
One participant, one day. You have the five words. The next page watches one person meet all five of them in three minutes, without knowing any of them.